Microsoft Unveils New Logo

Microsoft Unveils New Logo

Enterprise software (software) Microsoft officially change the company logo, Thursday (08/23/2012). This is the fifth in the history of the logo change Microsoft company established since 1975 in the United States.

After 25 years, since 1987, Microsoft is now no longer wearing the legendary logo block letters bold and italic style.

Microsoft New Logo

"It's been 25 years since we've updated the logo of Microsoft, and now is the right time for a change," says General Manager of Brand Strategy Microsoft's Jeff Hansen said in a statement on the company's official blog.

Hansen explained that Microsoft's new logo consists of two components, namely printing letters and symbols. Letters using Segoe font, which will continue to be used in Microsoft products and marketing strategies.

Symbols on the new logo looks inspired Windows 8 operating system, which is Microsoft's flagship product. Symbols Windows (windows) consists of four squares of red, green, blue, and yellow.

According to Hansen, this symbol is about to reveal a diverse portfolio of Microsoft products.

The new logo accidentally released in 2012. Therefore, 2012 is an important year for Microsoft, where they will release the latest version of the flagship software, such as Windows 8, Windows Phone 8, Xbox game console, and office software Office.

"You will see a common look and feel of this product that can provide a more intimate and more smoothly in personal computers, mobile phones, tablets, and televisions," said Hansen.

Microsoft to change the company logo for the first time in a quarter century.

Having previously used the logo form the words "Microsoft" in bold black letters, Microsoft announced a new logo that will appear at the opening of the Microsoft store 23 in Boston.

In addition, colorful logo will also appear on the Microsoft store in Seattle and Bellevue and the microsoft.com site.

Jeff Hansen as the General Manager of Brand Strategy Microsoft said that this time they add a symbol to the logo.

Symbols colorful boxes illustrate the old Windows logo and reflect the diversity of products and also those who have been served by Microsoft.

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